Hamton is sharply focused on the way in which occupants of their buildings aspire to live. Truly understanding the future resident is the starting point for creating great lifestyle apartments. At the commencement of the development process, Hamton conducts extensive qualitative and quantitative research into the target audience to understand what drives their lifestyle.

Hamton uses this research to develop a creative suite of building amenities and services that respond directly to the lifestyle needs of the residents. From fitness, health and wellbeing uses to recreational facilities, sensitive communal areas to practical services such as wireless internet, each apartment is part of a broader ecosystem of lifestyle enablers.